商务术语解释，E文的，不用邮箱【下载】
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garfield_one
楼主
- 猫们看商业E文时，是不是常常被缩写和术语卡住啊？转载个帖子来解决这个问题。
反对邮箱，所以贴出来。
Accessory Goods － products required by commercial operations to conduct business, such as: office copiers, automobile wheel balancers, auxiliary power supplies, air compressors, etc.
Accounts Payable － short term debts incurred as the result of day－to－day operations.
Accounts Receivable － monies due your enterprise as the result of day－to－day operations.
Accrual Based Accounting － an accounting method that enters income and expenses into the books at the time of contract versus when payment is received or expenses incurred.
Assets － all real or intellectual property owned by the enterprise that has a positive financial value.
Balance Sheet － a statement of assets and liabilities.
Barriers to Entry － conditions that create difficulty for competitors to enter the market. For example, copyrights, trademarks, patents, dedicated distribution channels and high initial investment requirements.
Break－Even Point － the point at which revenues are equal to expenses.
Business Services － services offered to commercial enterprises, such as: equipment maintenance, supplying of part time personnel, engineering, design and management consulting, etc.
Capital － the financial investment required to initiate and/or operate an enterprise.
Cash Based Accounting － an accounting method that enters income and expenses into the books at the time when payment is received or expenses incurred.
Cash Flow － the transfer of monies into and out of an enterprise.
Collateral － assets that can be pledged to guarantee a loan.
Convenience Goods － goods often used by the consumer, but the consumer is unwilling to spend "shopping time" to acquire them. This covers a broad spectrum of products including candy, cigarettes, drugs, newspapers, magazines and most grocery products.
Corporate Image Advertising － a "corporate image" ad is designed to primarily promote the enterprise and secondarily promote the products or services of the enterprise.
Cost of Goods － the direct costs involved in producing a product or service which usually includes labor and materials.
Cost of Sales － the cost of goods plus the expenses involved in selling and delivering the product or service.
Current Assets － Assets that can be converted quickly to cash.
Current Liabilities － All debts incurred in the normal day－to－day business and due within one calendar year.
Debt Service － the regular payments required to keep a loan current.
Depreciation － The gradual erosion of the usability and value (possibly due to obsolescence) of an enterprise's fixed assets. In some cases depreciation can be declared as a tax deduction.
Direct Sales Method － selling direct to the end user with promotional efforts using advertising, direct mail or telephone sales.
Distributor － an enterprise that purchases your products for resale to their customers who are usually retail outlets. The distributor expects to receive a significant price discount for providing the distribution service.
Distribution Channel － the path your product follows to be delivered to the end user. This may be through distributors, retail outlets, self service outlets, vending machines, telephone sales, direct mail sales, etc.
Equity － a percentage ownership of an enterprise, usually in the form of stock.
Fashion Goods － goods where ｓｔｙｌｅ is important and price is secondary. These products could include clothing, jewelry, furniture, draperies, and dishes, but can sometimes be stretched into other areas such as umbrellas, walking canes, cigarette holders, etc.
Fixed Assets － (sometimes called long term assets) these are usually non－liquid assets that are integral to the enterprise's day－to－day business operations such as plants, equipment, furniture and real estate.
Fixed Costs － The day－to－day cost of doing business that is pre－committed, such as salaries, insurance, lease expenses, utilities, etc.
Full Service Retail Sales Method － selling from a sales outlet directly to the end user at retail prices with sales personnel who can explain the purpose and value of the product or service.
Gross Profit － revenues less cost of sales.
Impersonal Service at Customer's Site － this service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. Examples of this type of service would be: lawn service, typewriter repair, office cleaning, trucking service, etc.
Impersonal Service at Servicer's Site － this service usually involves working with the customer's property and seldom deals with factors that the customer deems confidential. The service is traditionally provided at the servicer's enterprise. Examples of this type of service would be: auto mechanic, TV repair, etc.
Impersonal Service, Volume － this type of service is usually designed such that the same service will satisfy the needs of all customers. It is often the case that the servicer and the customer never meet. Examples of this type of service would be: classified ads, storage lockers, money changers, etc.
Income Statement － (sometimes called Profit & Loss statement) a statement of revenues and expenses.
Installation Goods － products requiring large and expensive capital investments that will have a long life. This could include homes, office buildings, manufacturing facilities, and other types of commercial facilities or equipment such as tractors, printing presses, cranes and robotic assembly line processors.
Intangible Assets － non－physical assets such as patents, trademarks, a customer base, brand recognition of your products, etc. This is sometimes called goodwill.
Inventory Turnover － a ratio for evaluating sales effectiveness. For a given accounting period divide total revenue for the product by the average retail value of the product inventory.
Licensing agreement － an agreement between two enterprises allowing one to sell the other's products or services and to use their name, sales literature, trademarks, copyrights, etc. in a limited manner.
Liquidity － the percentage of an enterprise's assets that can be quickly converted into cash.
Long Term Assets － (sometimes called fixed assets) these are usually non－liquid assets that are integral to the enterprise's day to day business operations such as plants, equipment, furniture and real estate.
Long Term Liabilities － all debts that are not current liabilities, that is, debts that are not due until at least one calendar year in the future.
Market Life Cycle － the period of time that a substantial segment of the buying public is interested in purchasing a given product or service form.
Market Penetration Pricing Strategy － if near term income is not critical and rapid market penetration for eventual market control is desired, then you set your prices very low.
Market Share － the percentage of the total sales (from all sources) of a service or product represented by the sales made by your enterprise. i.e. your sales divided by total sales
Material Goods － normally raw or processed materials such as coal or steel that will become part of the purchaser's end product.
Net Profit － total revenues less total expenses.
Net Worth － assets minus liabilities.
On－Site Sales Method － selling directly to the end user using a sales force that calls on the prospect at their home or place of business.
Partnership － a legal relationship between two or more individuals to conduct a specifically defined business.
Parts/Sub Assembly Goods － products that will normally become a part of the purchaser's end product. Examples are screws, bolts, transistors, printed circuits, electric motors, forgings, castings, etc.
Personal Service at Customer's Site － this service can be a one－to－one or one－to－many relationship between the servicer and customer, sometimes dealing with factors that the customer deems confidential. The service is traditionally provided at the customer's enterprise. Examples of this type of service would be: tutoring, consulting, etc.
Personal Service at Servicer's Site － this service is usually a one－on－one relationship between the customer and servicer, often dealing with factors the customer deems confidential. The service is traditionally provided at the servicer's enterprise. Examples of this type of service would be: doctor, lawyer, accountant, educational institution, etc.
Personal Service, Volume － some services deal with very high volumes but still require the "personal touch". Examples are airline services or a parcel delivery service like Federal Express.
Pro forma － financial forms (invoices, P&L statements, balance sheets, etc.) based on future expectations.
Product Benefits Advertising － a "product benefits" ad is designed to acquaint the prospect with the strengths of the product or service and the benefits resulting from those strengths.
Product Comparison Advertising － a "product comparison" ad compares the features of your product or service with those of one or more competitive products or services with the intent of showing yours to be more feature rich than the competition.
Product Family Advertising － a "product family" ad is designed to convince the prospect that they have a wide range of functionality to choose from today and after they buy they will not be locked into a single product or service environment in the future.
Production Capacity － the volume of products or services that can be produced by an enterprise using current resources.
Profit Margin － total revenues less total expenses
Proprietary Technology － technology that is unique and legally owned by an enterprise. The technology may be integral to the product or service being offered or it may be used in the production of the product or service.
Pull Promotional Strategy － a process that requires direct interface with the end user of the product or service. Use of channels of distribution is minimized during the first stages of promotion and a major commitment to advertising is required. The objective is to "pull" the prospects into the various channel outlets creating a demand the channels cannot ignore.
Push Promotional Strategy － a process of maximizing the use of all available channels of distribution to "push" the product or service into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the product or service, thus minimizing your need for advertising.
Retained Earnings － profits retained by the enterprise rather than disbursing to the shareholders. Retained earnings are used to improve the value of the enterprise through development and /or promotional programs.
ROI － (Return on Investment) Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability.
Service/Product Mix － this business, while involving both service and product, is distinct in that the quality of the service is often more important than the product received. Examples of this type of service would be: fast food, catering, telephone, etc.
Self－Service Retail Sales Method － selling from a sales outlet directly to the end user, usually at prices lower than full retail price. There are usually no sales personnel to explain the purpose and value of the product or service.
Service Goods － goods viewed by the consumer as competitive products offering a standard "service" and are basically similar, so they will "shop" to get the best price. This would include such products as lawnmowers, refrigerators, television sets, automobiles, etc.
Skimming Pricing Strategy － if you desire quick cash and have minimal desires for significant market penetration and control, then you set your prices very high (this is sometimes called "skimming").
Sole Proprietorship － an enterprise that is owned by a single individual.
Specialty Goods － goods that appeal to a large segment of the buying public and are considered "special" enough that the consumer will specifically ask for the product. For instance, if you invented a cigarette that tasted good and was also proven to be good for your health, people would probably ask for the "healthy cigarette" (even if they didn't know the name). The type of product is not the issue, but rather whether the product is "special" enough that the consumers will "seek it out."
Strategic Relationships － an agreement between two or more enterprises to conduct specified business processes in a joint manner. Usually related to technology development and/or marketing and distribution efforts.
Supplies Goods － production support products that will not become a part of the purchaser's end product. Examples are drill bits, machine lubricants, wiping rags, etching chemicals, pencils, paper, paper clips, etc.
Trademark － the name of a product or service that has been legally registered as the property of an enterprise.
Unsought Goods － products that are usually purchased due to adversity rather than desire. For example, coffins, crutches, and medicine are all unsought goods. Another form of unsought goods are products such as life insurance and encyclopedias. They are products that the consumer seldom goes out looking for, therefore, a constant, aggressive selling process is required.
Vertical Integration － the potential within an enterprise to incorporate all aspects of management, production, sales and distribution into their business operations. In theory, the greater the vertical integration, the less vulnerable an enterprise is to outside forces.
Wholesale Sales Method － selling to distributors at significantly discounted prices who in turn sell to full service or self service retail outlets.
Working Capital － the cash available to an enterprise for day－to－day operations.
(发帖时间:2004-6-19 8:24:49)
2004-07-22 23:36:53-
garfield_one
楼主(1)
- 这么好的东西没人看吗？
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amur0
2楼
- 谢谢
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ONLYRP
3楼
- 感动啊楼主！！！！正好帮我的毕业作业啊！！！！！
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iMike
4楼
- 做人呐要厚道～
楼主直接帖了这么好的东东居然没人回，真是。。。
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garfield_one
楼主(5)
- 呵呵,多些iMike！
给大家再贴一个财务比率的吧。
Financial Ratios
There are many ratios that can be determined from the balance sheet. They are used by bankers, investors and venture capitalists as indicators of the strength and health of your enterprise. Some of the more popular ratios are:
Cash Ratio － a measure of the amount of cash available to offset current debt (Cash / Total Current Liabilities). A ratio below .5 may mean you are having cash flow problems, possibly because of a significant backlog in accounts receivable.
Quick Ratio － a measure of the amount of liquid assets available to offset current debt (Cash + Accounts Receivable / Current Liabilities). A healthy enterprise will always keep this ratio at 1.0 or higher.
Current Ratio － a measure of the degree to which current assets cover current liabilities (Current Assets / Current Liabilities). A high ratio indicates a good probability the enterprise can retire current debts. A ratio of 2.0 or higher is a comfortable financial position for most enterprises.
Current Liabilities to Net Worth － a measure of the extent to which the enterprise is using creditor funds versus their own investment to finance the business (Current Liabilities / Liabilities + Equity). A ratio of .5 or higher may indicate inadequate owner investment or an extended accounts payable period. Care should be taken not to offend your vendors (creditors) to the extent it affects your ability to conduct day to day business.
Total Liabilities to Net Worth － a measure of the extent that the net worth of the enterprise can offset the liabilities (Total Liabilities / Liabilities + Equity). A ratio greater than 1.0 should be avoided, since it indicates the creditor''s have a greater stake in the business than the owners.
Fixed Assets to Net Worth － a measure of the extent of an enterprise''s investment in non－liquid and often over valued fixed assets (Fixed Assets / Liabilities + Equity). A ratio of .75 or higher is usually undesirable as it indicates possible over－investment and causes a large annual depreciation charge that will be deducted from the income statement.
Fixed Assets to Total Assets － a measure of the extent to which fixed assets are financed with owners equity (capital) (Fixed Assets / Total Assets). A high ratio, .5 or higher, indicates an inefficient use of working capital which reduces the enterprise''s ability to carry accounts receivable and maintain inventory and usually means a low cash reserve. This will often limit your ability to respond to increased demand for your products or services.
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garfield_one
楼主(6)
- 怎么会这样？难道直接贴还不如邮箱贴？？？
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vivianxjin
7楼
- 楼主，我支持你！
现在直接贴的已经越来越少了！～
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飞鸟培
8楼
- 还是直接的好，谢谢
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deathunter
9楼
- 支持，绝对支持
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tian_shui
10楼
- 253楼主！多谢啊！还是好人多
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eric76
11楼
- 谢谢
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悠悠猫儿
12楼
- 谢谢~~~
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proooo
13楼
-
不错，好东西，
mop水货太多了，有些人只知道骂人，看不懂的。
谢谢了
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莉诺雅
14楼
- 好东西~~~~喜欢~~~
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garfield_one
楼主(15)
- 谢谢大家的支持。
-
yardbird
16楼
- 感谢楼主！
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zsd
17楼
- 謝謝樓主！
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garfield_one
楼主(18)
- 为了让更多的人看到，顶一下吧！
-
SexCity
19楼
- 不明白楼主为什么要贴这些～～书上都有啊～～ 郁闷中
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SexCity
20楼
- 不明白楼主为什么要贴这些～～书上都有啊～～ 郁闷中
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garfield_one
楼主(21)
- 哪本书？
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冷眼波斯猫
22楼
- 先支持一下 回家下载
谢谢楼主
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megcc
23楼
- 我是一只笨小猫，如果有中文翻译更好哦！
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拼老命白相
24楼
- 谢谢~
MP奉上!
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desprado
25楼
- desprado@163.com
谢谢楼主
一定要发啊
楼主好人
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she
26楼
- 支持楼主这样的好人，这样才有诚意！
那些要邮箱的卑鄙小人简直某法比啊！！！！
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garfield_one
楼主(27)
- 25楼的，你...你...我不是都贴出来了吗？你留邮箱干嘛？？？
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guaiwang
28楼
- 呵呵，25楼的搞笑。
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┐(￣ヘ￣)┌
29楼
- 啊,啊....E文看不太懂
招唤中文解释
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twinkled
30楼
- good
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pippo09
31楼
- 感谢啊！！！
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偶素海贼王
32楼
- 欣赏厚道的楼主，支持！
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福建公主
33楼
- 谢谢楼主~留名慢慢看^_^
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温暖冬天
34楼
- 我要慢慢看啊 !不留邮箱好啊!
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红粉霏霏
35楼
- 谢谢楼主
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aquarius_w
36楼
- 支持！！！
楼主好人！
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匿名人士7732
37楼
- 大部分是会计的啊， 商务上的不多吧，什么谈判，合同的呢
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kickoff123
38楼
- 不错的！！！！！
强烈支持楼主。
本猫在海外学习MBA，
这些术语都是Financial Reporting and Analysis里面最常用的。
简单点，都是分析报表时候要用到的。
最基本的术语。
楼主达淫辛苦。
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RahHack
39楼
- 楼主好人啊~~~~~好人8多啦
支持,顶
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爱死你了~~
40楼
- 谢谢楼主~~~好人啊~~
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garfield_one
楼主(41)
- to37楼的，其实大部分还是商务的，这些术语比较倾向于市场策略和企业战略方面。有些词比如撇脂定价策略（Skimming Pricing Strategy）或者是分销渠道（Distribution Channel）之类，要是不知道解释，看商务文章的时侯，你根本闹不清作者要说什么。
5楼我贴的倒都是财务比率。
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tifa_adiru
42楼
- 楼主厚道，我收了
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夸雷斯马
43楼
- 支持楼主，还有嘛？我都收了
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jamesnw
44楼
- 太好了，谢了
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yuhao55
45楼
- 谢啦
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inteldell
46楼
- 多谢楼主，真是好东西啊！
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chy_chenyan
47楼
- thanks a lot!
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stephen_wang
48楼
- 好帖 难得
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stephen_wang
49楼
- 好帖 难得
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宁远
50楼
- 确实有用，收藏了
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txj22
51楼
- 楼主好人
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chenzheng661
52楼
- 多谢！
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焚书坑儒
53楼